Trulia to Acquire Market Leader: The Dog Fight Gets Interesting Now


Previously, quickly strong in the shadows of the fight for consumer attention in the real estate industry, Market Leader stood alone. Avoiding the “ZTR” grouping, and posing little threat to the “media” companies (which Move, Zillow and Trulia really are) as they developed software for the professionals.

Quietly amassing a powerful collection of game pieces including Realestate.com and ActiveRain, Market Leader flew below the radar more often than not. Which is probably why I was such a fan, and customer, since 2004 or so.  Once Alex Lange joined the company as CTO I knew it was going to get interesting, but I had no idea how interesting.

With today’s announcement of Trulia acquiring Market Leader, I nearly fell off my chair at first reaction. Upon further consideration, I am grabbing my popcorn and going to watch this one play out – what an amazing synergistic opportunity to combine incredible CRM/Software as well as services that Market Leader provides with the consumer friendly (and well designed) Trulia systems of services.

Now with an even stronger jaw, this dog fight is going to get extremely interesting. Do I dare dub this “The Zillow Killer”, but I think the Zestimate limited them more than they even know… ahh marketing and PR are lost sometimes, but I won’t get into the strategic rebranding possible of the Zestimate, no one asked me. ;)

 

And Some Said It Would Never Happen

Maya Paveza, aka @mayaREguru has joined the Wilmington Delaware office of Keller Williams Realty

It is here, in Wilmington, Newark, Kennett Square, Lewes and throughout Delaware. If you think you knew what Keller Williams was in Delaware, you don’t know KW. This is the REAL ideal.

Keller Williams is a real estate company built around education and technology. Maya joining KW is a match made in heaven. Her expertise and experience in marketing, technology, and her commitment to education and teaching made joining KW the long over due logical choice for her growing business.”
- Ben Kinney

I have listened to the party lines of the other brands, the “kool aid” comments, the other things people typically say. All I can say is that I know it works, I have watched it for years. I know many “Mega Agents” and I know that what Keller Williams teaches is the difference between having a successful real estate team and having a success real estate career and life.

This industry can be better, real estate agents can have balance between work and life. You can function at a more efficient level, and serve your clients better. All through education, systems, the ways that you are taught to identify candidates for your team, and the team structure.

And today the possibilities seem limitless. With remarkable leaders like Bob Hoza, Matt Fetick and Larry Tims at my immediate disposal, how could I not succeed. I am already reenergized, excited, and can’t wait to get back to doing what I love – helping my clients and consumers.

I have moved my business, and re-established my team at Keller Williams Realty Wilmington Delaware. I will continue to serve Delaware and Pennsylvania, and I still have an incredible international network to refer people to – amazing agents.

Change Happens

The day I first met "The Fred Glick" at REBCPHL May of 2010.

I believe in Fred’s vision for U S Spaces, and Arrivva. With Bryan Robertson in California I now see that vision taking form. Service beyond expectation, technology wedded to innovation, and beginning in Silicon Valley, one of the cradles of modern innovation. I think that Fred and Bryan will build something amazing, and Bryan is bringing many of the same ideas and concepts that Fred and I had previously discussed. They are going places, so watch out real estate industry, it will be pretty amazing.

Me? I am going places too, but this isn’t about my future, this is about my past. Today I announce that I am leaving U S Spaces, Inc. – I have grown, learned and truly enjoyed working with the amazing group of people there, and at the partner company U S Loans, as well as the new Arrivva agents in California.

Real Estate 101, and More – Understanding the Process

1318 Richards Alley Wilmington DE 19806

Far too often people don’t seem to have realistic expectations about what I am capable of doing. I am a single real estate salesperson, the only active one in my company in my market, with more interested Buyers than time in the day (yes, I am recruiting agents to join me but only the ‘elite’ are sought). It is difficult for someone so focused on customer service and relations to not have the ability to reply to every possible buyer contact (or ‘buyer lead’ as we may refer to them). I don’t have a virtual assistant I trust, I am very particular about my client care and treatment. This isn’t about sales, this is about education and service to me.

Explaining Technology to a 10 Year Old: What Siri Taught Me

This morning I came downstairs to find her yelling at Siri “Winx Club the MOVIE” over and over. I tried to explain Siri won’t understand what you are saying, that’s not the purpose. I could not complete a sentence without her frustrated shrieks at me. I was about to take the phone away when I realized how to explain it.

She was under the impression Siri had AI, it was remembering what she was doing on her phone and could then reference that information, as though it was learning from her use. I explained that no, Siri was more like a talking map, I suggested she ask Siri where the nearest ice cream parlor was. She did, and was very happy with the results.

She now understands it isn’t an intelligent being, or a program that is learning, but a talking map or directory to help her locate information readily available via 411 or google.

Streets Usually Have Traffic, Why Don’t Real Estate Agents Acknowledge It?

Nice lot right?

It isn’t rocket science. Be the area expert, and know the area roads. You have one chance to impress a client with your expertise, why lose it over something so simple? Get to know your market, drive your area, ask other agents to help you, and if all else fails admit if you are not familiar with a place but offer to get more information and get back to the people. Honesty will always win over false bravado and poorly deserved “expert” titles.

There’s Gold in Them Thar Realtor.com Leads: My Thoughts on Lead Generation Sites and Tools

For the last six months I have been using the Realtor.com co-broke connection lead program, I have two zip codes – 19977 and 19803 in Delaware. I have to admit I was blown away within the first week, and it only gets better. I should send thank you notes to the agents who aren’t participating as featured agents for all the new clients and closings I am getting.

The very first client I gained went under contract in 5 days from initial contact. Since then every lead has been golden. Each person wants to talk to me, in fact if I don’t contact them fast enough they will often call me. I don’t see that same result from Zillow (I don’t do enough Trulia or RealtyTrac leads to comment or compare), I think part of the problem is the presentation of properties on the sites.

My Social Media Epiphany: You’re Full of Crap

You're all wet

You failed often before, at a variety of entrepreneurial endeavors, but are too lazy to hold a full-time job, so you call yourself a consultant, and use the rule of perception to build a false career and establish “credibility.” You begin to succeed, but you also forget to stay humble. You begin to step on what others say, you can’t participate in a panel because it has to be all about “you, you, you” – you promote yourself, your services, your business. People believe what you say. You stop listening and begin broadcasting.

As I sit there and listen I know better. As you think I might not be “active” because of my change in pattern, I still watch and observe. That is what do, which is why I know what you are about, you are about a lie. I am a strategist, I am a futurist – I watch the streams, I watch the networks, I watch the channels, and I can see the new directions well ahead of many, including you.

Proclaim it the social network, the social community, the rules of engagement. We support our community, we go to our members to promote their business. You get pizza from the local pizza person on Twitter, you buy your magazines at the local book and tobacco store, all the people you have in your social network circle are the ones you promote, except for one. The one lonely person you don’t turn to when you should, leaving yourself with something far inferior to the best.

Why is it when it comes to real estate you won’t promote within your own community? Excuses, I hear them all. You want the rest of the “experts” to promote you, to endorse you, to help you, to teach you, then when it comes time for you to pay your dues, you don’t call upon myself or my sister and brother real estate professionals to represent your best interests.

The Top Excuses:
“It wasn’t my choice” – yes it was, you own the house as much as your spouse, you chose not to ask or even give that real estate agent a shot.
“We had to use my Uncles Wife’s Daughters College Roomates brother because of the close connection and ties” – You mean you don’t have the guts to say “I don’t understand how it works and I didn’t even think as my selfish needs were met, but please keep telling people how awesome I am because you’re the best!!” sure, see you next Tuesday…
“Oh, I thought I had to use the listing agent” and you consult in social media for businesses? That would imply you had a brain, oh yes – an attempt at a lame b.s. excuse.

Rebuilding Your Village – Explaining My PodCamp East Session

I fancy myself an amateur cultural anthropologist, as well as a sociologist and psychologist (others fancy me other things, but I am sure you can use your imagination). To my credit I did take courses in all of those disciplines in College, as well as the genetic code that goes with multiple psychiatrists in my immediate blood line (Dad and his Brother). That being said, I have mentioned before how fascinated I am with the online world and the culture, how things have evolved/devolved since I first got online in 1980 (or 1981, I was 10 or 11, who recalls exact dates).

I watched the evolution of the social networks, I have also enjoyed being a bit of a social network futurist. I am not always right or accurate, but I find it fascinating to extrapolate what will become from what currently is, and what has been. My track record has been pretty good so far, but I also laughed at Google when I was first asked about it by Holly Warren in 2000.

One thing has always bothered my about the recent social network history, looking at 2008 forward (I essentially abandoned any social online platforms between 2004 and 2008) is what I will be basing this post on, and this post is about my presentation at PodCamp East tomorrow (Sunday September 30, 2012).

Perspective Redux

Originally published on September 4, 2010 – this post deserves a reissue. I think the question of perspective vs perception is getting more important than ever. The line is blurred more so than ever. I will write more on that in the next few weeks, but as a refresher I thought this was worth repeating.

They say attitude is everything. I disagree, I think perspective is everything. Perspective determines attitude. How