What I discovered today was a total stumble upon moment. After I did the Future of Marketing 60 in 60, there was a rise in the discussion of QR codes in real estate and how effective they are, or will be. I know Lesley Lambert has been using them for a while and I defer to her as the expert for that, she is a rockstar. Some of the debates I have had have included the value of tracking the QR code to the user.
The moral of this story – treat everyone as though they are important, have influence and matter, because they all are important, all have influence and all matter. Respect and consideration are essential tools in human interactions, and this is all about human business isn’t it? Brand engagement requires the positive interactions to build the “apostles” that will then spread the word.
I am awed everyday when I watch my friends interact online, the caring nature of it all, the supportive words of encouragement, the genuine interest in each other’s success and well being. That is the kind of community I like to see. I truly believe right now there is a greater need for that in the real estate sector.