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Well, only being an ordinary member of the house-buying public, and not myself a realtor, I can say I’ve never heard of Mike Ferry, and, at this rate, never expect to.
Florida (I read today) has %30 of its houses vacant… just exactly who does this joker expect he’s gonna call?
The next time I buy a house (which will be my 4th, not counting vacation property) I’ll do most of my legwork online, and probably through social networking.
In all sincerity, I’d advise people to listen to you.
Thanks Brooke, I really appreciate that. And I know you are super savvy. =) Glad you stopped by!
Even though I am a somewhat sarcastic and cynical person myself, my first thought was this presentation was just bad taste. But when I read Mike’s comments that it was staged, scripted, & rehearsed I was just totally dismayed, I can not help but wonder why anyone would want to promote this spectacle.
Hi Michelle, I believe the intent was present that balance is necessary in the industry – that as time and technology change our practices must change too. I think the intent of the presentation was to make it more fun and engaging, and I must say I think i listened far moe intently because of that.
I wasn’t really thrilled to learn just before from Matthew that they had spoken prior to the event, but I do understand the intent. Since I train agents in using social media regularly I know that some agents believe it is the silver bullet when it is just a new prospecting tool. That was the message I think the company wanted to be sent – both Mike and Matt would be right – because it is not about either or, but about the right balance and time management.
We spoke in advance because I believe Coldwell Banker wanted to make it constructive, while also fun. So we could both understand our different views and come up with arguments. Any one liners, I thought, would be hurled at each other, not the audience. However, I had no idea what form Mike’s presentation would take, just as he had no idea of my acronym FUTURE approach.
Personally, I think CB expected us to both have fun, but to have some decorum. I can tell you that as Mike was speaking, I was really unsettled in my mind by his words, because I don’t think it was what CB expected to happen. I looked at Budge twice to see if he was going to put a stop to it, eve before I spoke. No matter what the format, we were paid speakers and we should have always shown utmost respect to our hosts and audience. That’s just my motto.
Thanks so much for doing this and putting yourself out there. I truly respect what you did and what you went through.
I am still waiting to find out if Mike every issued the promised follow up email to his one-on-ones…
Did you ever hear anything?
Let me know!
Just a note that it was NOT rehearsed, scripted and staged. One the ONE conference call we had, we discussed our different approaches. After that, we only scripted the two “rounds” but not the content. My understanding was that we were to discuss the merits of our different approaches to sales prospecting. I certainly expected us to bring our personalities into it. But I have to say that once Mike started insulting the audience and making such offensive remarks I was actually unsure if my turn would come or they would “call the fight” because he was really saying things that were uncalled for.
Personally, I cannot imagine being paid by a client to appear on stage and proceeding to insult and berate them, then do it again the next day in an email. My goal was always to have a little fun arguing the merits and making a few one-liners at each other, but never the audience. I felt bad for the audience. If we cannot respect our audience, how can we respect our personal clients?
Like you Matthew, I am shocked that the email would come out especially since they were going to be sending a check for the presentation. The level of professionalism that I carry in my business would never allow me to speak those type of things either on the stage, or in an email afterwards.
I think the email came to try and get some of the fans to support his stance. Unfortunately they are overlooking the obvious. As I mentioned in your post Matthew, it is a shame that Mike continues to fight against instead of trying to embrace the new media movement. I think with his sales abilities and skills compiled with the new technologies it would take his business to an entire new level.
Very well written.
Way to call it Maya! I wasn’t there but I’ve attended MFO presentations wherein he badmouths his competition and still expects the audience to buy his product. I’d rather find my way alone than hook onto his train; his thinking is backward, his manner arrogant, and that his dissed his son is abhorrent. I’ll stick with Brian Buffini, thanks. I wonder how MFO will fare by Dec. Stay tuned.
Hi Deborah, thanks for the comment. What Mike does is he creates very loyal fans, who will fight/defend any position he takes by sharing his passion, extreme at times, within audience, sometimes this requires attacks and polarizes his audience, but I think he just believes in himself and his vision, which I admire – but when it goes beyond the confidence level to the ego level – then it is a problem.
I do know Tom and have never heard him say anything against his Father, he has actually asked me to go easy on him.
We each build our own worlds and cannot be all things to all people, he may recognize that hut he doesn’t have to take swings below the belt.
I think he was trying to be funny. Humor is risky.
The other angle that might be going on here is that he might be trying to speak to the average age of the average Realtor which I think is 50+.
Hi Jillayne, thanks for your comment. I could appreciate a few dry jokes, but sitting in e front row I didn’t see much humor, and I am very ironic and sarcastic in my delivery of humor.
He might have been targeting that audience but oddly that audience is the one I see most interested in learning about those spaces and recognizing that is where the business is. Unless Mike wants to end his career he needs to grow and evolve. I wonder how he felt about the first cell phone?
All the best and thanks for sharing!
Maya, Don’t you think your post is a bit of a personal attack on Mike Ferry? I watched the video along with many others and it was pretty apparent it was rehearsed. I have never been a Mike Ferry fan, but I think he made some pretty good points including agents need to make money today and not depend on social media to be a silver bullet. Mike clearly made comments that were controversial but I doubt he insulted every one of the 90,000 members of NRT.
I know Tom Ferry and respect him and his message, but can learn a little something from everyone. Everybody has a different way of approaching our business, I just hate to see us attack the person rather than the message.
Hi Jeffrey, thanks for commenting. I was sitting in the first row, and I wasn’t looking for the rehearsed (since I was at rehearsals and Mike refused to attend), I was listening for the message. And I agree with you – many of Mike’s points were very strong and correct, and I agree with anyone 100% who says social isn’t a silver bullet, I myself say it needs to be time managed and blocked into an agents schedule. But his hard line and condescending attitude at the event has bothered me all week, but that can be forgotten – when I saw that he sent an email to his one-on-ones I thought that was completely inappropriate.
After the smack down I truly felt Mike had given a good presentation and for that alone he definitely out-performed Matthew, but Matthew didn’t resort to inappropriate attacks on those that pay for his training.
And yes, there is no single right answer which is why so many coaching programs exist, and taking ideas from many great people makes a better agent and industry.
Remember when Microsoft dismissed the Internet? Mike’s position is recoverable as long as it isn’t about ego… You can always modify a statement.
I appreciate you stopping by to share.
Just a FYI that it was not rehearsed at all. We had one conference call and what Mike presented was nothing like what was discussed in the call. In fact, Mike refused to show up forva rehearsal the day before. So, it was staged but nobody knew he was going to be, shall we say, insulting to the audience.
Matthew, Thank you for clarifying that for me. Must have been pretty exciting up there for you. BTW I think you did an excellent job.
I totally agree Jeffrey that we need to have a variety of educators and trainers, a mix of coaches, no one single thing can make us healthy and robust over time.
No, it wasn’t a personal attack, it is how I feel, I have used his coaching, read his books and he is a great resource…. I just don’t know why he wouldn’t be willing to acknowledge the new media communications channels.
Maya, Thank you for the reply. I read your post again the following caught my eye:
“Social media is a conversation; if you could pull your head out of your ass long enough to figure that out you might just “get it”.
“I know enrollment is down (and it will be down by a WHOLE lot more later this week I suspect), I theorize he is financially hurting as his words and actions strike me as those of a desperate man.”
Sounds kinda personal to me.
Social media is not the silver bullet to a successful real estate business. Many folks would be better off to avoid the spotlight of social media as it magnifies personalities. Real estate is about understanding sales, psychology, negotiation abilities, real estate and law issues, contracts and disclosures, and the market. It is not about claiming a Klout score of 80 or the claim of 10,000,000 tweets.
I have watched you and I can see you are very passionate about Social Media, but not everyone can be a social media star. You have chosen to walk a path that fits your style and personality, and a good choice it is.
So while you take issue with Mike Ferry and his message, I don’t believe that social media by itself is going to make a successful agent.
Okay, thats my part of the conversation, thanks for having it .
I am having trouble with replies, so I apologize. I am very passionate, but I also will tell ANYONE social media is only a single tool in many tools that agents have for building their business. I have used, and continue to use, many of the MFO scripts or techniques, I do believe that phone calls, door knocking and lots of other things are essential, this is just a natural migration with technology for where the consumer is going.
I truly just want Mike to give it a chance and share it with his clients. That is really my wish if anyone wanted to grant it. =) Just another great tool.
No, not everyone will be a natural at these tools, some will – some won’t, but not everyone is a natural at cold calling but it can be learned and mastered. All things worthwhile take time and practice. =)
So glad you took the time to share!! Glad to have you here!
Wow, great post Maya! I watched the video and I’m just shocked at how condescending Mike was! How can he not see that you have to go where your potential customers are? I’m not an agent, but I have friends (Facebook friends, Twitter friends) that ask me all the time if I know a good local agent. I have a strong presence online and these friends know I work with agents. I get this at least once per month, I swear! Why would you want to throw away all of that potential to cold call or send postcards that just end up in the trash? Just mind-boggling to me IMHO.
Thanks for the comment, and for sharing a few great points.
Ahhh the old debate. =) There is so much business out there, enough for everyone in all the different areas and for the different kinds. Although…. post cards usually get ignored, as does most mail.
The world has gone from waiting for the mail with baited breath to not even opening it…. ahh the USPS.
Unfortunately I think you are correct in thinking he has staked out a poor position on social media. My guess is that it came out of nowhere (for him) and he doesn’t understand it and is afraid of it. I run a social media production/marketing company in Seattle and I can attest to how quickly things are changing right now.
The sad fact is that it’s not what you did yesterday, its what you are doing today and for tomorrow. The recession has changed everyone, but some people haven’t lost enough yet to see it.
Thanks for taking the time to comment Andrew. I would have gladly offered to show him my results and how I work I. The space, I offered it to his company when they contacted me, and to my coach when she called me to ask me to stay – the MFO was completely disinterested in what I wanted to share or even monitoring the social spaces as I strongly urged them to do. It is a shame, he had some great stuff back in the day of the landline.
Great points Andrew. The future is quite a fog right now… I only hope it get a bit brighter for everyone. Thanks for stopping by!
Maya, You have many strong points. My father always told me, If you have nothing good to say about someone, say nothing at all. I try to do that, however, sometimes when we are attacked or belittled, it’s difficult. I would focus your energy on the positives that Matthew brought forward and all the things you are doing to share the good knowledge vs, wasted time on old school thinking.
Expect the Best, Mike
Thanks Mike, trust me this was a positive take. You were sitting a row behind me during his presentation. I felt so badly for the new agents, and I was truly insulted by some of the things he said about our industry. I have posted before about Mike Ferry’s view on social media with no reply – and o do know all the positives that Matt brought forward, as I also speak and train on this same things.
My response was not to an attack, it was to the email he sent… Completely inappropriate in my opinion, and showed an utter lack of respect for our industry and Coldwell Banker. Why would anyone hire a speaker to come and present who then may slap you with the check you paid him with? Prior to that I only replayed and commented on the event, I wasn’t going to even bother posting again.
Mike, I like to believe that everyone is kind, generous and thoughtful until they perhaps prove otherwise. I would state that Mike Ferry proved otherwise as he took my money in April and attempted to discredit an element of prospecting that works for me with no apologies, and he keeps trudging forward with the same message.
I do admire his commitment, much like the Captain of any sinking ship.
For some reason my reply isn’t showing up from the other day. I don’t feel attacked at all. I think some of the things Mike said were completely inappropriate, I have a lot of admiration for Mike and what he has brought to our industry, I am just shocked at his unceremonious dismissal of social media, he obviously doesn’t get it, and I only would like to help him “get it”.
I am most definitely not dwelling or focusing on this, my goal in this post and previous posts was to perhaps get a dialogue with Mike, but he doesn’t seem interested. It is just a shame that so many agents will not be able to learn – before it’s too late – how to prospect and create those conversations in the social spaces that lead to the face to face appointment.
Thanks Mr. Bowler, you know I am a big fan!
Ask MF if he knows anyone under the age of 40 who subscribes to a newspaper. Follow up by asking how many people under the age of 75 who have some kind of personal social media outlet today. That is our future customer base. Its not as noted a silver bullet for struggling Realtors, but to deny its coming importance is to preach that the earth is flat.
I think you would probably be surprised at how big his under 40 following is, he really is an icon to the industry, I just hate to see him closing the door on himself.
CB is not the only company that allows custom sign riders.
I am aware of that Mariana, but Coldwell Banker is currently the ONLY company that can display a “YouTube” sign rider because of an agreement with YouTube. CB also removes all of the sold properties from their YouTube channel.
The arrogance is off-putting to say the least. I think I understand the point of this presentation to display the case for the extreme of both sides of the argument, and the point being a balanced approach is key. No single method, whether it’s the “old-school” way or the social media revolution, is the magic solution. But the landscape is changing, the way to communicate with buyers and sellers is clearly evolving. You can’t simply ignore social media’s impact or call it a complete waste of time anymore.
What I find alarming is the large and loyal following MFO apparently has with these traditional “old school” methods of cold calling, etc. Will these loyal agents strictly following his methods now still be in business 5 years from now?
Hello, Mike Ferry? Meet Gen Y, a large segment of the population entering the housing market, of which I am a part of. We’d rather die than answer the phone of a random cold calling agent. We are much more comfortable when our communications reside online, be it on Facebook, email, etc. And when we are darn good and ready to do business, we’ll call you.
Thanks Meg, but we do have to realize that not every flavor of ice cream is everyones favorite. =) I think we are just watching the evolution. I think the next 5 years will be great to see how things evolve. Great to see you here!
Great post Maya – all I was thinking while I watched the video was . . . who thought it was a good idea to pay this guy to speak?
PS Someone tell Mike that there are firms that draw even bigger crowds than he does – with smaller agent counts – KW shoutout!
Maya, I could not agree more.
But how do you really feel, Maya? Don’t hold back now!
LOL, I’m listening to the video. It’s like going back 25 years when I first heard Mike Ferry. He hasn’t changed a bit! Yes, he’s insulting he draws attention to some issues in our industry by exaggerating them. The only new material he’s using is social media but he wove it into his same old skit!
Throw out his exaggeration and peal away his bravado and listen to his message. All he’s saying is we need to throw away our crutches and get out and meet the people, sell something.
Mike is an entertainer. He’s done well over the years by being offensive. He appeals to many because they think like him. He repeals others, but in the end he probably is effective because we remember him.
So who do you know who wants to buy or sell real estate in Denver?
You are so right Kristal! A lot of what Mike does is challenge us, appeal to the competetive nature within each of us. I admire that – just imagine what he could do for agents and the social media platforms? It would be astounding…
And if I know someone in Denver you KNOW I will call you
Bravo to Coldwell Banker for being progressive enough to offer an uncensored presentation of different yet proven methods that are helping Realtors close more real estate transactions today.
Mike Ferry is a real estate numbers guru. His controversial opinions have been placing 10% of audiences into his coaching program for years. Many of his clients are extremely successful.
Maya is a social media guru. Notice how she just created an engaging online conversation about a controversial topic while showing sincere loyalty to her clients and to her company. She is a master at successful online marketing.
Most top producers today add immeasurable value to their buyers and sellers with online video marketing, such as Jessica Riffle’s blog ,and by utilizing social media sites to create and maintain relationships. Top producers are continuously learning scripts and dialogs to acquire clients with the telephone as well.
The real winner to me is the Coldwell Banker Agent. They were able to benefit from Matthew Ferrara, Mike Ferry , Jessica Riffle, Maya, Christopher and all of the other fascinating presenters.
Thanks Carol, glad you stopped by to share your thoughts. It is nice to have so many people with a variety of opinions posting here.
The client is always right….and they determine how they like to be communciated with – be it phone, in person, on line, email, facebook, etc. It drives me crazy at times when a client wants to email over talking or meeting but it is their choice. Great Job – Matthew!
That’s the key Leigh! And Matthew is pretty darn amazing.
Thanks for posting!
Maya … clearly you have too much time on your hands, which is why you are posting these non-sensical and long-winded blogs. This explains why you only closed 30 deals last year … pretty sad. You are also very negative and almost obsessed with Mike Ferry it seems … or maybe you are just one of those people that CONSTANTLY has to complain. Jeez louise … shut up already. Nobody cares about what you have to say, and hopefully nobody is taking advice from someone who only has the capacity to close 30 deals.
Well thanks for stopping by and sharing your thoughts. I appreciate it greatly.
Have a nice day.
Wow, that’s the first nice thing you’ve said on your blog all week! I’m sure your customer base who buy real estate from you are checking out your positive messages on your blog and are glad to either buy a home from you or list their property with you … The Sellers are probably glad to know that you’re spending so much time getting their home sold via your blog (note the sarcasm). You have a great day too!
Thanks! Always nice to have you stop by.
M Cronin – you’re plain nasty.
Maya, I just sat through a 4 day seminar with Mike Ferry. While I agreed and learned from 60% of the content, I found his arrogance and self inflating ego very very very offensive and distracting.
maybe you took it offensive because he pointed out all your flaws
M Cronin- My thoughts exactly! If you want to do more than thirty deals a year and get serious about your production, listen to Mike Ferry. THOUGHT- If you believe it would be in his best financial interest to ride on the coat tails of the social media frenzy, then wouldn’t it make sense for the Mike Ferry Organization to capitalize on this? And yet, Mike stands in opposition to this. What could he possibly have to gain from this but integrity?
ACtually why should Mike push or endorse Social media/networking? He is incredibly successful without it, and eventually he will retire. So why bother? He has a strong following and some very good ideas and material. He is a wonderful showman and a charming guy in person. I also respect he is a very straight shooter.
Now to dare to call me not serious for doing 37 deals in a year I find rude and offensive. I was a single agent, a full time Mom and had limited hours. With the average agent doing less than 2 or 3 deals a year, I am not at all ashamed of the numbers I have done and worked as hard as I could. I am not about producing high numbers, I am about producing happy clients. Quality far out weighs quantity in my life. So your metrics are your metrics, and my metrics are my metrics. I respect that you have your own opinion, but I get tired of the big teams with 11 agents telling me how awesome they are for selling 400+ houses. You know how is awesome, Ben Kinney is, he has done over 600 units in the first half of this year and ALSO incorporates social media (which includes SEO!)…
So if I am wrong, than Ben is wrong too.
Social networking is just another channel/place to connect with people. But it isn’t for everyone, and as a wise man once said to me “Why would Mike care? He will retire soon very comfortably and it won’t matter at all”. That is when I stopped wondering or caring what Mike does.
I want to know… how many houses has Mike sold versus how many coaching subscriptions has he sold?
I will say, however, that within 2 minutes of this so called “Smackdown”, I turned to my neighbors and said “This is gonna be bad!”. You see, I already knew that Mathew would have brilliant points, and copious notes full of validity on his side, but when you stand up in front of 2,000 to 3,000 people that rarely matters. What does, is what Mike has in “Spades” and that is Stage presence, charisma, and sarcastic wit.
Bottom line = The message got lost in the production…that being, we are in a moment in time where Old School Selling Skills and New Technology Skills are BOTH necessary! In fact, if you were half Mathew & half Mike, you would be a damn good RE Agent =) You would fish in a huge pond for Prospects, and find “hook” a ton of them, and you would convert those catches to contracts at a high rate using proven closing skills.
Coldwell Banker sent Mathew in to a debate he could not win, and that may have derailed the message, but this message is so clear and so important that it will never be stopped…live, learn, listen to progress or get the hell out of the way!
Coldwell Banker Coastal Alliance
i think the same if you combine Mathew & Mike (mostly mike though) it would be great production
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I so agree with you Maya. Mike was really offensive. Does he think he is funny? He reminded me of a presentation at NAR. As soon as this Presenter/Coach(now retired Realtor) started talking about cold calls and door knocking; we headed for the door.
Out with old and in with the new
You, Sir, are the clueless one. Mike is right. And he does not say NOT to use social media. He just thinks putting so many eggs in this basket is a bad business plan. Meeting prospects directly and actively calling is not old fashioned. It just happens to work. If you were working expireds and FSBOs like Mike teaches you would get zero results using social media alone. I would not even be alive in this economy if it wasn’t for Mike, and I do use FB and Twitter. I do get business from them both, but would starve on that alone.
Yours, Brett Pavel The Brett Pavel Group, Inc Fort Collins Colorado
Thanks for stopping by, obviously you read it and really looked since I am not a Sir.
I also do the activities Mike suggests and I endorse them, I believe in adding the “new” communication tools.
Yes – it is I who is clueless.
—– Reply message —–
My apologies, Maya. I was rushing through google looking for a good referral agent for Las Vegas when I found this post.
Best to you. Yours, Brett
Sorry if this posts twice, had a glitch with disqus.
Hi Maya! My name is Don H. Johnson, and a fellow realtor with CB United in the Austin Metro Area. I’m working to incorporate social media into my real estate business, as are many. In reviewing real estate related twitter content I came across the topic, the “controversy”, subsequent conversations and your article.
I took particular interest in this topic as, while I was unable to attend the conference, I am familiar with both Mike Ferry and Matthew Ferrara. At first I also thought this was staged, but after reading Matthew’s comments below now know otherwise. That being the case, I think it’s disappointing the conversation is this was seen as an attack and not appreciated for the real value: what was learned.
Frankly I never thought the discussion/debate was all that confrontational, rude or otherwise, but then again I’ve always appreciated sarcastic wit. I enjoyed the video (thank you to whomever filmed it, though a steadier hand would have been nice), and really enjoyed the dialogue. I agree it became one-sided at the end, but it didn’t take away from enjoying the content.
I think from what I’ve read so far on this subject, Jeff Turner, (whom I’ve also just pleasantly discovered), summed up the real point in his blog/article: “The Elephant In The Social Media Marketing For Real Estate Room.” It really is all about the conversation. Yeah, shock jocks rattle cages, but if in the end it opens up the dialogue I am observing and now engaging, hurray! Do some people prefer Mike Ferry to Matthew Ferrara and vice versa? Who cares? As long as the focus is on helping each other improve, we all win.
I’d ease up on the David versus Goliath approach and encourage you continue your focus on the positive. Your success will be better realized by what tools you do bring to the table, and not getting sidetracked nay saying someone else’s message or method. Hopefully I’ll learn some great stuff from you as well, Guru.
Thank you for the opportunity to share a response here. I’m working on my own creative process towards challenging us as a profession to work more on our Real Estate Etiquette 101, but which may live better in my head than in cyberspace. We’ll see.
Don H. Johnson, Realtor
Coldwell Banker United, Realtors
I thought Mike did a great job and as usual its so funny to see people get so defensive like yourself when they hear the truth. His comments about the people in their first year are right on target and true. The ones who know that what he mentioned does not pertain to them are not insulted at all nor do they have a reason to be. I find your nasty disrespectful comments about Mike just make him look all the better especially knowing they come from an admitted deadbeat with a gripe about making good on a signed agreement you entered upon when you joined MFO.
Well I would probably take your comment more seriously if you used a name and actually logged in, but a coward calling me names? Not much to fear in that.
I don’t think I was defensive at all, I was actually quite offended, are you familiar with the differences?
As for the first year comments, it doesn’t apply to me at all and I was offended. I am tired of fighting the public perception that we are all just greasy haired sales people who care nothing for our clients and only want the commission at the end, and honestly – the diehard cult-like following that some of these folks like MFO have are those people. I have a sneaking suspicion you might well be one of them.
So, do I appreciate you stopping by? Not so much since you don’t have the strength or conviction to stand behind your words. What are you afraid of?
So, I am coming to the party (conversation) a bit late, but I am glad I did because I was able to like a number of the comments I saw below. I must say that I was shocked to see one “guru” put down another in such a fashion, but I understand why! You sell social media training services, hell you even establish a community where agents can learn more about social media marketing in addition to that traditional real estate marketing, the same type of marketing that Mike Ferry brings to the table.
IMHO, (that’s in my honest opinion all you non-social media heads out there) social media marketing can not survive without traditional real estate marketing. But you can make a whole hell of a lot of money with traditional real estate marketing and I have seen and done it first hand.
The tools or platforms that we use like email, Facebook, LinkedIn, Twitter, MeetUp, Youtube, are simply that: tools. They keep us connected to our network and allow us to listen to conversations and broadcast our marketing messages. Nonetheless, at some point we still have to get belly to belly, face to face with customers and I think Mike teaches agents how to do that successful time and time again.
Plus, I don’t understand why you are back peddling in the comments below. You meant to insult Mike Ferry. And that’s ok. He offended you and you reacted. No harm in having an opinion! In the comments below or above, you mentioned you purchased his services but didn’t much care for his delivery, and yet you praise his material. And you even admire the man! So, I don’t get it. Are you sure you dislike Mike Ferry?
I have seen the video once before and I am listening to it again, but this time not just to the words, but to the audience’s response. They are not booing or as offended as you and I am pretty sure the audience is not made up of a bunch of lemmings.
I commend CB for hosting such a debate. It was by far the most interesting piece I have watched and listened to all year. I DON’T much care if it was staged or real. It made me think and that’s all that matters. It even provide excellent fodder for this converstaion.
I don’t think Mike Ferry believes social media and traditional real estate marketing are mutually exclusive. He acknowledges that the agents have a future and his message is right on. We need money now and if you sold 30 houses last year, in my market area that’s a good year.
You went out on a limb here and I commend you for it. Next time, don’t be afraid to offend. The hurts usually hurts, right? Or so they say.
I meant to say, the truth hurts! Sorry for my typo.
Hi Angie! Great points, thank you for stopping by to make them. I totally agree with you – they are tools, I have written about it before, social media/new media is just a new prospecting tool, it doesn’t replace any of the classic tools (although the postcard might be a little less effective).
Also, i would never call myself a social media Guru, I was named Real Estate Guru by someone else and started using it as my Twitter name. I certainly get, know and do social media very well, but other than that.
I don’t think I was back peddling, I think that I posted passionately and emotionally, and I was not quite as clear as I would have liked to be. The problem right now in the industry is this great cavernous divide between the “us” and “them”, and rather than we are all working togther toward the same goal, I think there is a bit more to it – but I think I have another blog post in that, so thanks for the inspiration…
Oh I think for the most part I was rather controlled on my opinions and reactions, especially to some of the less than evolved comments from some of the folks here (you are absolutely excluded from that group! I admire your straightforward nature, #ownit as I say!).
I am truly glad you came by and shared your thoughts, I really enjoyed your comment. And I certainly don’t fear pain! =) Thanks!
How many homes do you sell each year?
Are you asking total in my career? YTD? Or what?
So far in the past two weeks 6, my goal for transactions for
6/30/11-6/30/12 is 125. I just formed a team and hope to grow from there.
Congratulations Maya, that is awesome!
Thanks Carol. Working hard to get there. One team member down, interviewing a few buyers agents. It’s busy out there! Hope you are doing well too!
What a bitter frightened person you are. Social media is what most of theis country’s problems are embodied in. Most of social media will either get you in trouble, just watch the news and see how, or is nothing but people putting out false statements. When you contact people directly, face to face you are real, honest, or at least the other person will dtermine that. I am not coached by Mike Ferry, but I use his philosiphies for doing business everyday. I outperform other agents employing any other method. With that being said, social media can be used as an additional form to get a deal done. Anyone professing that Social Media is the wave of the future, is using it to just make money in coaching. Agents will follow this because it seems easy and is a verty passive way of trying to get business. Where as prospecting and talking with people face to face will always win at the end of the day. As we move more towards this social media crap, having actual human contact wil be looked at as even more liked and needed. In short, afgter watching the video, Mike Ferry won by a landslide and always will. Keep taking the easy way out with your style and you will be run over by real and actual hard work. That is what is wrong with this country today, people like you.
Let me grab a tissue to wipe the tears from my eyes, you hurt my feelings so much… NOT. Do I REALLY care what you have to say? You are a faceless spineless Troll posting a comment on my blog, if you REALLY were so confident in what you had to say you would use your real name and information and stand behind your position, so – how do you stand when you don’t have a spine?
As for your comment… Yes, that is me, I am the problem with our Country, not closed minded fearful hate filled people like you.Mike’s methods and message, when it comes to prospecting is great, I follow a lot of his advice, I even advocate it, what you might be missing, and he is missing (not that he cares, he will retire eventually, so this social media thing has no impact on him at all, and then WHAT will YOU do?) is that social media is an additional platform for the prospecting. You know what makes Mike really awesome? The fact that he can stand on stage and tell all of you lazy people in the audience that you are lazy and aren’t doing it right. The challenge alone makes agents perform. You like to be beat up and pushed to achieve. The anger and unhappiness are what drive people like you. It is all about numbers and units and sales for your type of agent, to myself and my peers it is about customer service, helping and caring. I am sure you are not familiar with that concept at all are you?Social media is not an additional tool to get a deal done, it is in no way the appropriate place to negotiate a deal or communicate with clients. I find that idea incredibly unprofessional. Social media is the new B&I group, the online Chamber of Commerce, the place to network and connect, if you got that you wouldn’t even be posting your comment. I have always said that people have to take it from online to real life, so if you really want to take pot shots at me try to at least to do a little research to see what my position, point and job is. I sell real estate, I am not a coach, I do mentor or coach when requested… but as I have said before… Fine, I will take your business.I don’t care if you don’t believe in social media as a prospecting tool, it has no bearing on the validity of the value, but when you are behind the 8 ball and some new young person has scooped your market share by dominating Google and real estate searches in your area, I sure hope that you can review your kind and thoughtful words above and that they don’t choke you too much as you work and never see retirement wondering what went wrong in your career.But hey – what do I know? I am the problem and I only take the easy way out… oh yes, that’s me.
There is certainly a place for FB. I use it to stay in touch with so many friends I have made through many church communities (churches I don’t even attend) and I almost never mention anything at all about real estate…unless it is just a generic uplifting commentary. And I am getting a lot of referrals I don’t believe I would be getting any other way. In the meantime I still get on the phone daily and call expired and fsbos just like Mike has taught me. And I ask almost every prospect and client to join me on FB.
That’s the way to do it Brett! You found something that works for you in conjunction with the classic prospecting methods. Phone calls will likely never be replaced, we just need to add the new tools like you did to bring additional business and success. Congratulations!!! Keep up the good work!
I have seen the Coldwell Banker social media approach on a local level. It is about setting up accounts. As an outsider it appears that they are getting their agents to create social media accounts because that is what everyone else is doing. It isn’t working for the agents who quickly abandon it.
That is completely the case with so many people, they feel they need to be there or are told they should be there, but they don’t understand why. You can’t do anything well if you don’t understand WHY you are doing it.
It is a shame that people are pushing education to agents and giving them direction but have never really done it themselves.
Your point is great Teresa, but you are great anyway. =)
My sense is…you are very angry person who likely sells little real estate and has the time to write this crap, but Ferry is an out of touch old man
Your sense is completely wrong, but thanks for stopping by. And I write when I am inspired and want to. For isntance, I wrote that on a plane, so there was not much else I could do to be productive at the time. I rarely stop moving or doing, and the last few months have been so busy with my work (you know, selling houses) I have hardly had time to write.
Let’s see, this week I secured for myself and my team – two medical facilitaties as their preferred and exclusive agent, as well as a connection to about 37,000 people via a few other connections, may I note ALL that business is a direct result of my social networking…
And yes Mike Ferry is out of touch, but why does he care? He will eventually retire and retire a lot wealthier than ANY of the real estate agents he coaches.
Now watch out for Tom Ferry, Tom get’s it, and I love Tom, but he also likes to try to innovate when he might actually be following.
You are an idiot. If all agents worked the mike ferry way our industry would not be considered such a joke by the general public.
Thanks for the comment, and feel free to call me an idiot, oh wait you already did. It would probably bear a bit more credibility if you had the courage to show your true identity.
The problem with our industries public perception isn’t that we are considered a joke by the public because we DON’T operate as Mike suggests, but that far too many DO. Mike has some wonderful ideas, but I also find some of his scripts and techniques to be pushy and “salesy”. To me, and many others, real estate isn’t about sales, it is about service…
The problem is the public thinks we get paid far too much to do next to nothing. Educating the public as to what is involved is the only thing that will change the public opinion.
The writer of this article has a huge chip on his shoulder. He must of fired Mike Ferry because what Mike taught him didn’t work. It didn’t work because he didn’t work
He? Umm, did you read the whole thing or are you just perhaps illiterate? I am a woman, I don’t believe that what Mike Ferry teaches does not work, in fact my team incorporates many of his scripts and practices into our prospecting activities on a daily basis. I fired MFO because I didn’t appreciate the unceremonious dismissal of social networking for the real estate industry.
But, I did cover all that in this post and the previous one, if you read it. So thanks for stopping by, may I recommend a book to assist you in learning to read?
Maya go sell some houses, you are very negative
Thanks for stopping by, sorry you think I am negative, I find it odd that someone can assume anything about me based on one blog post, or even my blog. My strong opinion is just my opinoin. In reality I am very positive and believe in people and the power of our mind and attitude to drive us.
Thanks again, all the best to you! =) Oh, and I sold 5 houses last week… have 2 members on my team now and adding a third, we are in high gear prospecting in all areas including expireds and FSBO, not to mention withdrawn and a few other secret resources we found.
Wow, I guess it’s good that you have a strong opinion, but I can see after reading all the comments you don’t have much respect for opinions that vary from yours. But at the same time your very critical of Mike Ferry’s lack of acceptace & respect of others. It’s seems that you almost have Mike Ferry’s level of personality & tollerance for “other” views, but stand on the other side of the isle thinking your different.
I’m not a big Mike Ferry follower, but have always appreciated his view of the Real Estate business as “A Business” & getting us to both see it that way & conduct ourselves that way, not forgetting the daily basics . . . prospecting, quailify, follow-up & close. Truthfully, his “in your face” bluntness is needed to some degree by all of us, it’s just too easy to get off track, distracted by other things that, while good, consume a disproportinate amount of our time, energy & focus (like social networking as he stated, listen to his closing remarks). If this doesn’t happen to you, then great, your way better then the rest of us.
thanks for your comment. I appreciate you stopping by and your thoughts, now if I may ask, did I miss something somewhere where I have not respected others opinions who vary from me own? I believe that everyone is a free and independent thinker and therefore respect others right to whatever opinion they have. So, if I did demonstrate what you mention in your comment it as completely unintended, and I would love it if you could point me to those particular comments or replies so I may revise my thoughts and make sure they are a bit more tolerable.
I agree with you on the business aspect of what Mike Ferry does, and I also agree that his “in your face” bluntness, as well as his ability to essentially call our industry to the carpet to motivate them, I think many agents need that. The focus and planning of a real estate business is taken far too lightly by so many. The barriers to success are usually self-imposed, and the way that Mike Ferry and others challenge us forces that competitive edge to push us all to the next level.
I have clearly spent a lot less time in social media over the last few months as my team has grown and I have been too busy to bother with much of anything other than my clients, the impact on my social profiles is noticeable. I am also in the midst of a proof project to show the value to my business and potential it can bring others.
Balance is key, and if someone just spends all day doing social networking I don’t believe they really can sell houses or be successful. It’s a small portion of the day.
all you people take things to personal mike is just being honest and saying what reality is , yea he says rude things but hes joking around and if it effects you that means you have problem and need to fix it because hes not telling anyone directly. mike ferry dose understand what mathew is saying about social media hes just pointing out that if you want to make money fast you cant just wait around on your computer you have to go and hustle and make it happen play the numbers game. but i guess most people sell them selfs to belive what they want to belive in order to not change there lazy habits and become disciplined human beings and just want the easy way out so they sell them selfs into doing nothing but “social media” so they feel like they actually are ” doing something productive” yea mathew has a point but mike has a bigger point about nit just sitting around and waiting
You are so right Hector!! If you don’t do the activities and make the effort you don’t deserve to succeed in this business. Great points and thank you for contributing!
Stumbled upon this blog-just wanted to say that being the exact same age as Mike Ferry, I don’t appreciate your agist remaks and implication that older people should just go home and die.
At 65, I continue to outwork and out produce my collegues despite my many years of following Mike ferry and being coached-in every area of my life, not just real estate. That’s the point you miss- that what Mike does is toward the entire person and the enitre life, not just real estate- and by the way, using only social media and marrying that as the silver bullet is the unabashed personification of Call Reluctance and bush league sales skills-
When you have accomplished what Mike Ferry has with his ideas instead of spewing your inexperienced opinions to create a name for yourself, get back to me.
People like you are exactly why people like me are able to close nearly 100 transactions in a year (no team). Keep on working your social media wonders, and I’ll keep on following the best Real Estate Trainer in the nation.
Some kind, yet thoroughly undeserved advice for you: channel all that negative energy of yours into truly helping people with their real estate needs, and while you’re at it, give a chunk of what you make to a worthwhile charity. Both of those activities will help you get over yourself which you need to do because right now, you are toxic.
I hope you find some form of happiness, you really seem to be an unhappy person. To read my post and reply in the manner you do indicates some internalized anger issues. To call me negative? What’ the saying… pot – kettle, ya know?
To presume you know anything about me by reading whatever summary you read somewhere just proves more about you than me. You are attacking me while you defend someone who would just as quickly apparently turn on you. Interesting…
I am the reason you do 100 transactions? No, I think you are the reason you aren’t doing more. But some of your “friends” who posted before you would not think highly of your 100 transactions at all. But to each his own on metrics.
I prefer to serve my clients well, and the number of transactions doesn’t matter as much as the number of happy clients or consumers. I touch far more lives in assisting them with their real estate questions and needs than the transactions I close. It is called being human and caring for humanity, not only the mighty dollar.
So, telling me I am toxic? No sweetie, I think we know where those noxious fumes are really coming from….
I wish you peace and happiness, I think you might REALLY need it. =)
I set up 5 listing appointments this week by picking up the phone and calling people…doing my job. I have recieved 5 listing appointments in 3 years working facebook dilagently. Facebook is a good tool to reach out to your community, establish a relationship, so you can get on the phone and do your job. Other than that…it’s a fun hobby, not a tool that will generate 50-100 deals a year. Mike’s Coaching style is to confront behaviors that aren’t condusive to success. Thats the difference between a speaker that wants to tickle your ears and a Coach. A Coach Confronts. Thats what Mike does. Either way, the proof is in the production results. Mike is Correct. I am just telling you my experience.
Congrats!! That is great!! I try to get at least 3 appointments from each of my team members per week for listings. Sometimes of course we don’t want the listings.
I am sorry your Facebook results have been so poor, I honestly find Facebook to be quite nice, but most of my leads and contacts come from other platforms, but I don’t use Facebook the same way that some agents I know use it, in keeping their COI up to date on market conditions and then getting referral from those same COI people.
And for the record, I am not a speaker, I am full time agent and I have a real estate team. I confront myself and my business every day. I have nothing to hide nor fear. Service is my top priorty, not numbers. With good service comes the numbers, recommendations and reputation, as well as referrals.
Treat others as you would like to be treated, isn’t that an adage of some sort?
I appreciate your experience and your sharing, I don’t think that Mike is incorrect in many of his teachings, just his dismissal of the social platforms as options for building your network and continuing business growth. I do think his attack on a company that employed him speaks greatly to his character. Wouldn’t you think anyone who did such a thing wasn’t someone who was of great character?
What does Dr. Stephen Covey say about those that will say things behind others back to you, they will do the same at some point… isn’t that a major character flaw?
Thanks for stopping by, I hope your appointments are great and you get 10 more next week!
All the best,
this so totally rocks, Maya – good for you. Love it!
I’m sorry to say that you simply don’t get it. Mike isn’t saying that you can’t or shouldn’t use social media, email, etc. as a method to stay in contact with your clients. If you think that as a real estate agent who’s serious amount selling homes, that you can sit back and tweet a significant number of buyers into calling you to do a deal, you’re going to be sadly disappointed. My job isn’t to sit back and see what’s happening in their lives, it’s to be in contact with them and talk to them about what’s going on. As for your comments about Mike…. what you need to do is to spend some time thinking about how business really happens…and real estate happens becuase of relationships and good sales skills. You don’t understand Mike’s point of view…and there’s a reason he was there to point out that social media doesn’t change the way real estate is bought and sold.
You do realize this post was dated March of 2011 right? Mike Ferry has since reversed his position and is now utilizing social media himself, and advocating the use for building business.
I know how business is done, it’s why I am successful. Social networks are that, networking tools, but if you don’t “get it” it won’t benefit you.
Mike Ferry has backpeddled and I nearly fell over laughing when I saw that he was suddenly promoting his Facebook page.
Yes, total waste of time right?
Thanks for stopping by.
What a waste of time reading this. Do yourself a favor and go out and find somebody who wants to buy or sell a home. Much more productive than playing around on a computer or smartphone.
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