The new REALTOR.com iPad app launches officially at 6:35am EDT on April 26, 2011, you can read the full press release here and download it from REALTOR.com now. With over 15 million people using iPads they can now start their home searches on REALTOR.com I have been testing it for a few days (gotta love a good embargo). The REALTOR.com mobile apps have seen a 79% increase in usage over the last 4 months alone, serving the Android, iPhone, Windows 7, Blackberry and now the iPad markets.
It really all comes down to credibility. The big corporations want it and need it, so they should hire it. Period. Check references, ask questions, face the cost of success. We all busted our bank accounts and financial stability to do something we love, why cut corners which might turn out to be the corner of your money jug. So where’s the problem? Seems pretty clear cut to me.
Lately my biggest pet peeve about the real estate industry is the public perception of us. The frustrating part is that people are afraid to tell you.
Tonight while Katarina was in her swimning class I was chatting with another parent, we were talking about our work background and I mentioned technology and real estate, I think he only heard tech. As the conversation continued and I mentioned The Hip Roof and what it was he then told me about how he bought his current house.
“I found no value at all in our real estate agent”. I asked him why and to expand on that. After listening to his story, which was clearly a tale of a real estate agent who cared nothing for customer service I said…
“You obviously didn’t have a good real estate agent. A good agent brings plenty of value, a bad agent damages the whole industry”.