Quietly amassing a powerful collection of game pieces including Realestate.com and ActiveRain, Market Leader flew below the radar more often than not. Which is probably why I was such a fan, and customer, since 2004 or so. Once Alex Lange joined the company as CTO I knew it was going to get interesting, but I had no idea how interesting.
With today’s announcement of Trulia acquiring Market Leader, I nearly fell off my chair at first reaction. Upon further consideration, I am grabbing my popcorn and going to watch this one play out – what an amazing synergistic opportunity to combine incredible CRM/Software as well as services that Market Leader provides with the consumer friendly (and well designed) Trulia systems of services.